Our Team

A woman holding a young girl in front of a scenic mountainous landscape with rolling hills and a cloudy sky.

Laura Moor

Founder

As a mum living in Taupo, I find great joy and fulfillment in creating things that are not only beautiful but also genuinely useful and functional, skillfully blending practicality with artistry in every carefully crafted piece. My passion goes beyond mere aesthetics, extending to designing toys that children truly enjoy, fostering their creativity and encouraging imaginative play. Above all, my love for my daughter is the heart of everything I create. She inspires me daily with her curiosity, laughter, and boundless imagination, guiding me to craft with intention and care. Surrounded by the natural beauty of the outdoors, I continuously draw inspiration for my work from the vibrant world around me. While I love horses and dream of owning another one someday, the demands of being a mum and living in town keep me close to my daughter, Mackenzie, and my two beloved cats, Phoenix and Pointy, who bring warmth, comfort, and constant companionship to my home.

Close-up of a smiling young girl with blonde hair, freckles, blue eyes, and wearing a gray patterned hoodie.

Mackenzie Sellwood

Chief Product Tester

I will let Mackenzie tell you about herself here...

I love horses. I am seven years old. I have a LeMieux pony called Nightdust. I cantered on a racehorse once with no stirrups. I love kittens and puppies and huskies. I go to Waipahihi School and we get to not wear a uniform, only if we want to. I have a best friend called Isabelle. I like to play on the spinny thing, play horses and run around like crazy while I am at school.

I help mummy with work by testing the toys and I have a lot of stuff from mummy. Mummy is the best maker of wood!